

Mercosur-European Union Agreement
Since 1 May 2026 the trade pillar of the agreement has been provisionally in force, and the tariff is no longer the main barrier to a European company selling in Brazil. The risk has simply moved: it now sits in the contract, in the security behind payment, and in the protection of your brand and your technology. That is what we handle, on the Brazilian side.
The company is about to sell into Brazil for the first time and the order arrived before the contract. Nobody knows who the counterparty really is, what security exists, or where a dispute would be argued.
Someone will represent the brand in the Brazilian market, with exclusivity, targets and stock, and the contract has to settle territory, termination and what happens to the customer base when the relationship ends.
The goods were delivered, the invoice fell due and chasing payment from abroad is going nowhere. You need to know whether there are assets in Brazil before choosing between settlement and enforcement.
A similar product has appeared on the Brazilian market, or someone registered the trademark first. How fast you react here counts for more than how strong your rights are back home.
Why the work has to be done locally
Foreign jurisdiction and governing law clauses are valid, but enforcement happens where the assets are. A contract drafted only with Europe in mind usually forces the company to start the argument over again in Brazil.
A favorable judgment is where collection begins, not where it ends. Without security put in place before the sale, enforcement depends on finding unencumbered assets, and the case can end with nothing to show for it.
Trademark and patent registration in Brazil is territorial, and whoever files first has the advantage. Samples, catalogs and trade fairs expose the product long before any protection exists.
The preference under the agreement is not automatic: it depends on proof of origin under the rule for each tariff code. Without it, the goods enter Brazil paying the full tariff.
The areas that protect a European operation in the Brazilian market, from the first negotiation through to collection, if it comes to that.
Registry, corporate and asset checks on the Brazilian customer, distributor or partner, with searches for litigation, encumbrances and track record, before the company takes on any credit risk.
Drafting and reviewing supply, sale and services contracts, setting governing law, jurisdiction or arbitration, currency, delivery terms and the consequences of default.
Structuring personal guarantees, sureties, fiduciary liens, pledges and other security recognized under Brazilian law, so the receivable is backed from the outset and does not rest on the counterparty's goodwill alone.
Registration and defense of trademarks and patents in Brazil, licensing and technology transfer agreements, confidentiality clauses, and action against copying, counterfeiting and unfair competition.
Distribution, commercial representation and agency contracts, with attention to exclusivity, territory, targets, term, termination compensation and what becomes of the customer base when the relationship ends.
Incorporating a Brazilian subsidiary, choosing between a subsidiary and a branch, legal representation of the shareholder abroad, registration of the investment with the Central Bank, and the ongoing corporate obligations.
Out-of-court collection, formal protest, negotiation, judicial enforcement and filing claims in the debtor's reorganization or bankruptcy, with a realistic view of what can actually be recovered in each scenario.
Classification by tariff code, rules of origin and the proof required for European goods to enter Brazil with the preference under the agreement, plus defense in customs queries.
Analysis of the tax burden on importing and selling in Brazil, choice of tax regime where there is a local entity, and the sector licenses and registrations the product needs to circulate in the country.
Who will handle your business in Brazil










Swipe to see the whole team
You reach the firm by WhatsApp or email and describe the situation, whether it is a first sale into Brazil, a distribution contract, a collection that has stalled or a copied product. We work in Portuguese, English or Spanish.
We establish who the counterparty is, what the contract currently provides, what security exists and where the trademark stands in Brazil, and we point out where the operation is exposed.
The partner in charge leads the conversation with head office in Europe, presents the strategy and lays out costs, timelines and scenarios before any decision is taken.
Scope, timelines and fees are agreed clearly before the work begins, with no surprises along the way.
Contracts adjusted, security put in place, registrations filed and the operation monitored on an ongoing basis, in direct contact with your team in Europe.
